Mazda Continues Rollout of Special Edition MX-5s with Kendo Model for the UK Market

Named after “The way of the Sword”, which is said to be a form of modern Japanese martial art, the MX-5 Kendo is the latest special edition model to be released by Mazda to celebrate the 900,000 units produced since the introduction of the first MX-5 in 1989. The MX-5 Kendo has been created for the UK market and will be available from March 1 in two forms, the MX-5 1.8i Kendo soft-top priced at £19,255 and the more powerful MX-5 2.0i Kendo roadster coupe with a £22,320 price tag.

Both variants are based on the local-market SE derivatives and feature a unique Stone Leather interior with matching colored stitching on the steering wheel, gear knob and handbrake, bespoke 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps, heated seats, brushed aluminium style-bar trim and aluminium pedals.

In addition, the Kendo Roadster Coupe comes with three extra items of equipment, including a premium BOSE audio system, Bluetooth hands-free and cruise control. Both Kendo models offer a choice of Sparkling Black or Dolphin Grey mica paint finish – free of charge.

_______________________________GALLERY_______________________________

2012 Mazda3 with Modest Styling Tweaks and New Skyactive-G Engine Debuts in Toronto

Mazda has dropped the first photos and details on its 2012 model year Mazda3 sedan and five-door hatchback models that are making their world premiere at this week's 2011 Canadian International AutoShow in Toronto. In addition to receiving a cosmetic pick-me-up, the refreshed Mazda3 gains the Japanese firm's new Skyactiv-G gasoline engine and Skyactiv-Drive automatic transmission.

The automaker has not yet released specific details on the new powertrain, but said that this is the first application of its Skyactive engine and transmission technologies in a production vehicle. All we know for now is that the engine will feature direct-injection tech and a high compression ratio, while the transmission is said to be compact in size and light in weight, with both contributing to an improved fuel efficiency and reduced CO2 emissions.

In addition to the new powertrain updates, the 2012 Mazda3 receives reworked front and rear bumpers with a redesigned front grill, fog bezels and front headlamps. Newly designed 16- and 17-inch alloy wheels round off the cosmetic changes for the 2012 model.

The 2012 Mazda3 will arrive in U.S. showrooms this fall.

_______________________________GALLERY_______________________________

Aussies get New Mazda MX-5 Special Edition with Bilstein-tuned Suspension

A new special edition version of the MX-5 with some very minor styling and suspension upgrades has been added to Mazda's vehicle range in Australia. A total of 200 MX-5 Special Editions are being brought into the country with Mazda announcing that the upgrades are being added at no additional cost.

However, this should not comfort Australian buyers as the list price of the limited edition model is a hefty AUS$47,200 (~US$47,800), or roughly the same as a 430HP 2011 Corvette Coupe (US$48,950) in the U.S. We understand that prices between different markets are not comparable for a variety of reasons, but close to $50 grand for an MX-5?

The highlight of the special edition model is the addition of a Bilstein-tuned suspension, which promises to further improve the roadster's handling. A bright painted strut tower bar is also part of the suspension package.

On the outside, the MX-5 Special Edition gets new bright painted 17-inch alloy wheels and the choice of two new colors, Dolphin Grey Mica and Sparkling Black Mica, along with an Aluminium Metallic finish.

Inside, the driver and passenger are greeted by unique grey colored leather seats which are complemented by a leather steering wheel and handbrake both featuring grey highlight stitching, while the chrome meter rings and air vent bezels complete the look.

Mazda Australia marketing manager, Alastair Doak, said "The Mazda MX-5 is an iconic car with enthusiasts across the world making it the best-selling two seater roadster of all-time. Offering a limited number of MX-5 Special Editions to Australian consumers will ensure it appeals to the enthusiasts out there who are seeking something a little different."

New Mazda MX-5 Special Edition Comes to the States, will Debut in Chicago

Earlier today, we told you about the Australian market Mazda MX-5 Special Edition featuring a sports suspension kit and some exclusive styling touches. Well, we now learn that the same model will be offered in the States in a limited run of 750 units, albeit at a much lower price as the U.S. version starts at $30,925 with a manual transmission, and $31,525 when equipped with the six-speed Sport AT automatic. That's compared to US$47,800 for the Aussie market model.

The Special Edition is based off of a fully-equipped Grand Touring model with the retractable hard top, and is available only in two new colors, Sparkling Black Mica or Dolphin Gray Mica. It rides on 17-inch Bright Finish aluminum alloy wheels.

Inside, the limited run version of the MX-5 gets gray door trim and heated leather seats with gray stitching, a black leather-wrapped parking brake and steering wheel with contrasting gray stitching, chrome treatments to the air vents and instrument cluster, plus aluminum pedals when equipped with a manual gearbox.

The most important addition is the Suspension package, which is optional on the Touring and Grand Touring model, and includes Bilstein shocks, a limited slip differential (LSD) and a sport-tuned suspension.

Power for the Limited Edition comes from the standard 2.0-liter naturally aspirated four with 167-horsepower and 140 lb-ft of torque.

Mazda has not yet released a launch date for the limited edition MX-5, but we assume that it will be available shortly after its debut at this week's Chicago Auto Show.

New Mazda MX-5 Special Edition

Earlier today we told you about the Australian market Mazda MX-5 Special Edition offers a sport suspension kit and a few touches of exclusive style. Well, now we learn that this model will be offered in the United States in a limited edition of 750 units, but at a much lower price than the American version starts at $ 30.925 with a manual transmission and $ 31.525, when equipped with six-speed

New Mazda MX-5 Special Edition Comes to the States, will Debut in Chicago

Earlier today, we told you about the Australian market Mazda MX-5 Special Edition featuring a sports suspension kit and some exclusive styling touches. Well, we now learn that the same model will be offered in the States in a limited run of 750 units, albeit at a much lower price as the U.S. version starts at $30,925 with a manual transmission, and $31,525 when equipped with the six-speed Sport AT automatic. That's compared to US$47,800 for the Aussie market model.

The Special Edition is based off of a fully-equipped Grand Touring model with the retractable hard top, and is available only in two new colors, Sparkling Black Mica or Dolphin Gray Mica. It rides on 17-inch Bright Finish aluminum alloy wheels.

Inside, the limited run version of the MX-5 gets gray door trim and heated leather seats with gray stitching, a black leather-wrapped parking brake and steering wheel with contrasting gray stitching, chrome treatments to the air vents and instrument cluster, plus aluminum pedals when equipped with a manual gearbox.

The most important addition is the Suspension package, which is optional on the Touring and Grand Touring model, and includes Bilstein shocks, a limited slip differential (LSD) and a sport-tuned suspension.

Power for the Limited Edition comes from the standard 2.0-liter naturally aspirated four with 167-horsepower and 140 lb-ft of torque.

Mazda has not yet released a launch date for the limited edition MX-5, but we assume that it will be available shortly after its debut at this week's Chicago Auto Show.

_______________________________GALLERY_______________________________

Aussies get New Mazda MX-5 Special Edition with Bilstein-tuned Suspension

A new special edition version of the MX-5 with some very minor styling and suspension upgrades has been added to Mazda's vehicle range in Australia. A total of 200 MX-5 Special Editions are being brought into the country with Mazda announcing that the upgrades are being added at no additional cost.

However, this should not comfort Australian buyers as the list price of the limited edition model is a hefty AUS$47,200 (~US$47,800), or roughly the same as a 430HP 2011 Corvette Coupe (US$48,950) in the U.S. We understand that prices between different markets are not comparable for a variety of reasons, but close to $50 grand for an MX-5?

The highlight of the special edition model is the addition of a Bilstein-tuned suspension, which promises to further improve the roadster's handling. A bright painted strut tower bar is also part of the suspension package.

On the outside, the MX-5 Special Edition gets new bright painted 17-inch alloy wheels and the choice of two new colors, Dolphin Grey Mica and Sparkling Black Mica, along with an Aluminium Metallic finish.

Inside, the driver and passenger are greeted by unique grey colored leather seats which are complemented by a leather steering wheel and handbrake both featuring grey highlight stitching, while the chrome meter rings and air vent bezels complete the look.

Mazda Australia marketing manager, Alastair Doak, said "The Mazda MX-5 is an iconic car with enthusiasts across the world making it the best-selling two seater roadster of all-time. Offering a limited number of MX-5 Special Editions to Australian consumers will ensure it appeals to the enthusiasts out there who are seeking something a little different."

_______________________________GALLERY_______________________________

Mazda MX-5 Achieves Another Milestone as Production Reaches 900,000 Units

The world's most popular roadster model ever, the Mazda MX-5 (also known as Roadster in Japan and Miata in North America), is celebrating yet another milestone in its enviable history as total production reached 900,000 units on February 4, 2011. This latest milestone was achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989.

The MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seat sports car" when production reached 531,890 units in May 2000, with the record being updated when sales passed the 700,000 and, later, 800,000 mark. Mazda is currently reapplying to Guinness World Records to have the record updated to 900,000 units.

Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."

To this day, the MX-5 remains the longest enduring nameplate in Mazda's global lineup, and from the looks of it, this isn't going to change soon with the Japanese firm planning to further develop the model.

"As we head toward the next production milestone of one million units, Mazda is committed to further evolving the MX-5," said Mazda's executive officer in charge of development, Seita Kanai. "We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."

Mazda MX-5 Achieves Another Milestone as Production Reaches 900,000 Units

The world's most popular roadster model ever, the Mazda MX-5 (also known as Roadster in Japan and Miata in North America), is celebrating yet another milestone in its enviable history as total production reached 900,000 units on February 4, 2011. This latest milestone was achieved 21 years and 10 months after mass production of the first-generation MX-5 commenced in April 1989.

The MX-5 was initially certified by Guinness World Records as the world's "Best selling two-seat sports car" when production reached 531,890 units in May 2000, with the record being updated when sales passed the 700,000 and, later, 800,000 mark. Mazda is currently reapplying to Guinness World Records to have the record updated to 900,000 units.

Nobuhiro Yamamoto, program manager of the current MX-5, said, "Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades. Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."

To this day, the MX-5 remains the longest enduring nameplate in Mazda's global lineup, and from the looks of it, this isn't going to change soon with the Japanese firm planning to further develop the model.

"As we head toward the next production milestone of one million units, Mazda is committed to further evolving the MX-5," said Mazda's executive officer in charge of development, Seita Kanai. "We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."

_______________________________GALLERY_______________________________

Australia: Now you see the New Mazda2 Sedan, now you Don't

The Mazda2 four-door small sedan has been dropped from the firm's lineup in Australia, just eight months after launch. The reason is Mazda's decision to switch production of the Australian market version of the small car from its Thailand factory, which manufactures both sedan and hatchback body styles, to the company's Hiroshima plant in Japan, which builds only the hatchback version.

The Japanese automaker said the move was dictated by the success of the Mazda2 in the Thailand region and the fact it could not guarantee supply to the Australian market.

Mazda Australia spokesman Steve Maciver told reporters that the company does not except the loss of the four-door model to harm local sales as the five-door model was the most popular in the range.

An updated version of the Mazda2 hatchback with refreshed trim and all-new colours is due arrive in Australian showrooms this month. It will continue to be offered with 76kW 1.5 litre petrol engine, available with both manual or automatic transmissions.