Bertone’s Baby Jaguar Sports Sedan: Not My Cup of Tea

In all honestly, I really struggle to see how the Bertone B99 fits into Jaguar’s past and current design lineage and line-up. The new generation of Jags – the XF and the XJ – are sleek, risqué and look like nothing else on the market. On the other hand, the B99 could just as easily be badged as a Lincoln, a Rolls-Royce or a Maserati. If you squint at the pictures you’ll see my point. It’s anonymously styled, as if Bertone used a book called, “Luxury Concept Cars 101” as a template. And that grille! It just screams, “Dodge Caliber!”
And apart from the taillights and the A-pillar, can you really see any of Jaguar’s past in the B99? I know I can’t. And isn’t the mere thought a compact Jaguar as bad as Aston Martin rebadging the Toyota iQ as the Cygnet or Porsche selling a SUV?
It devalues the brand, and in the luxury market that’s the worse crime a carmaker can make. Sure, it means more sales, but I’ve never been a fan of the, “profit uber alles!” the eighties left us with.
For me personally, Jaguars have always been either V8/V12-engined coupes and big sedans. The E-Type, the Mk II...even the much derided XJS and XJ6. As if it wasn’t bad enough that BMW’s sells a naturally aspirated (or naturally asthmatic) 4cyl 3-Series, now there’s this on the horizon all in the pursuit of the almighty dollar. To think we’ve gone from, “A Modern Day Successor to the E-Type” to yet another attempt for a “BMW 3-Series competitor” just breaks my heart.

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Lancia Could Sell the Ypsilon and Delta in the U.S., Has No Plans to Revive HF Integrale or Fulvia

When announcing the new Ypsilon’s key role in Lancia’s turnaround strategy at a press event Carscoop attended in Turin, Italy, earlier this week, company officials told us that the small car could be sold in the States under the Chrysler brand if American buyers will show enough interest towards the recently launched U.S.-spec Fiat 500. Furthermore, the same could happen with the Delta.

On the other hand, Lancia's people told us the company has no plans to revive famous nameplates such as the HF Integrale and Fulvia, simply stating that there’s no market for Lancia sports cars.

Although in its current state, the new Ypsilon doesn’t comply with U.S. standards, Lancia Product Manager Claudio Nervi told us that it could be “easily federalized” and that logistically “it's not a problem, as the Ypsilon could be produced at the [Fiat Group’s] Mexican plant”. However, Nervi also pointed out the decision depends “on the performance of the Fiat 500 in the US”.

Should a Chrysler variant of the Ypsilon get the green light, the styling will not be altered. "Changes will be mostly technical, regarding especially the electrics of the car”, Nervi told Carscoop.

The Chrysler version of the Delta hatchback, which was shown at the 2010 Detroit Motor Show, could also join the Ypsilon in the U.S. According to Claudio Nervi, the show car was well received by the American public, but a final decision has not yet been made.

As far as sports cars are concerned, the news isn't good for Lancia fans. “Lancia stands for comfort, craftsmanship and luxury. We want to grow based on these values”, said Nervi adding that Lancia isn’t “trying to deny it’s past, but it needs volume first”, which cannot be provided by a revived HF Integrale or Fulvia.

Lancia Communications Director Rino Drogo also pointed out that “customer preference has shifted over the years and clients aren’t looking for sporty Lancias anymore”.

“Let’s leave the sports cars for our cousin Alfa Romeo, who has sportiness in its DNA”, Nervi concluded.

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